Publications

BOOKS

ARTICLES IN REFEREED JOURNALS

PAPERS UNDER REVIEW
  • ''Building a Social Network for Success'' with Asim Ansari, Lucas Bremer and Mark Heitmann;
  • ''A Latent Change Point Model for Intertemporal Discounting with Reference Durations'' with Raghuram Iyengar, Yuxin Chen and Andreas Herrmann;


WORK IN PROGRESS
  • ''Models of Weighted Social Network: Accounting for Both Incidence and Intensity of a Relationship'' with Asim Ansari, Yang Li and Oded Koenigsberg
  • ''Death of a Relationship'' with Asim Ansari and Oded Koenigsberg
  • ''The Emergence of Reputation and Fame in Online Social Network'' with Daniel Shapira, Jacob Goldenberg and Andreas Lanz
  • ''The Impact of Recalls on Customer Acquisition and Customer Retention in the U.S. Automobile Industry'' with Lucas Beck and Thomas Schreiner;
  • ''Corporate Social Media: Which Impact Have Online Conversations On Corporate Blogging Effectiveness?'' with Mark Heitmann and Cornelia Caprano
  • ''Social Dynamics in Online Product Reviews'' with Oded Netzer and Verena Schoenmüller
  • ''Predicting Consumers' Brand Perception from Consumers' Information Search'' with Marnik Dekimpe and Kusum Ailawadi
  • ''The Effects of Framing Subscription Benefits as Price Discounts or Time Bonuses on Time Preferences'' with Daniel Bartels and Veronica Valli


CONFERENCE PROCEEDINGS & PRESENTATIONS
  • ''Predicting Consumer-Based Brand Equity with Google Trends''. 13th Marketing Dynamics Conference 2016, University of Hamburg, Hamburg, Germany
  • ''The Pattern of Product Reviews''. 13th Marketing Dynamics Conference 2016, University of Hamburg, Hamburg, Germany
  • ''Climb or Jump: The Impact of Initial Status on the Emergence of Fame''. 2016 INFORMS Marketing Science Conference, Shanghai, China;
  • ''Predicting Consumer-based Brand Equity With Google Trends''. 2016 INFORMS Marketing Science Conference, Shanghai, China;
  • ''Discrepancy between Numerical Rating and Textual Information in Customer Reviews''. 2015 INFORMS Marketing Science Conference, Maryland, U.S.;
  • ''Social Dynamics in Online Product Reviews''. 11th Marketing Dynamics Conference 2014, Stanford University, Las Vegas, U.S.;
  • ''The Impact of Product Recalls on Customer Acquisition and Customer Retention in the U.S. Automobile Industry''. 2014 AMA Winter Marketing Educators Conference, Orlando, Florida, U.S.;
  • ''Intertemporal Trade-Offs Between Price Advantage and Loss of Flexibility in Subscription Contracts''. 10th Marketing Dynamics Conference 2013, The University of North Carolina at Chapel Hill, U.S.;
  • ''Building A Network for Success''. 9th Marketing Dynamics Conference 2012, Tilburg, Netherlands;
  • ''Building A Network for Success''. CKGSB Marketing Research Forum 2012, Beijing, China;
  • ''Corporate Social Media: Which Impact Have Online Conversations On Firms' Blogging Effectiveness?''. Proceedings of 2012 INFORMS Marketing Science Conference, Boston, Massachusetts, USA;
  • ''Networking for Success''. Proceedings of 2012 INFORMS Marketing Science Conference, Boston, Massachusetts, USA;
  • ''Virtual Brand Communities in Online Social Networks: Impact of Brand Perception on Communities' Network Structures''. Proceedings of 41th EMAC Conference 2012, Lisbon,Portugal;
  • ''About the Impact of Recalls on Customer Acquisition and Customer Retention in the Automobile Industry''. Proceedings of 41th EMAC Conference 2012, Lisbon, Portugal;
  • ''Optimal Sampling of Paid Content''. Proceedings of Marketing in Israel 2011, Tel Aviv, Israel;
  • ''The Impact of Brand Equity on the Dynamics of Online Brand Communities''. Proceedings of Marketing Dynamics Conference 2011, Jaipur, India;
  • ''Successful Social Networkers: Impact of Activities and Network Positions''. Proceedings of 2011 INFORMS Marketing Science Conference, Houston, Texas, USA;
  • ''Sampling Paid Content''. Proceedings of 2011 INFORMS Marketing Science Conference, Houston, Texas, USA;
  • ''The Impact of Preannouncements on Customer Retention and Acquisition''. Proceedings of 40th EMAC Conference 2011, Ljubljana, Slovenia;
  • ''From Brand Equity to Customer Lifetime Value''. Proceedings of 2010 INFORMS Marketing Science Conference, Cologne, Germany;
  • ''Strategic Networking for Online Success''. Proceedings of 2010 INFORMS Marketing Science Conference, Cologne, Germany;
  • ''Sampling Information Goods: How Much Should Be Free?''. Proceedings of 2010 INFORMS Marketing Science Conference, Cologne, Germany;
  • ''Subscription Plans and Consumers' Intertemporal Choice''. Proceedings of 2010 INFORMS Marketing Science Conference, Cologne, Germany;
  • ''The Impact Of Consumer Replacement Decisions And Leapfrogging Behavior On The Timing Of New Product Introductions''. Proceedings of 39th EMAC Conference 2010, Copenhagen, Denmark;
  • ''The Impact Of Customer-Based Brand Equity On Customer Acquisition and Retention''. Proceedings of 39th EMAC Conference 2010, Copenhagen, Denmark;
  • ''Price Discounts versus Unit Premiums: Differences in Evaluation Considering Consumers’ Intertemporal Choice''. Proceedings of 39th EMAC Conference 2010, Copenhagen, Denmark;
  • ''About the relationship of personal networks and individual success''. Proceedings of 39th EMAC Conference 2010, Copenhagen, Denmark;
  • ''Customer Lifetime Value Estimation in a Multi-Product Environment''. Proceedings of 39th EMAC Conference 2010, Copenhagen, Denmark;
  • ''Death of a Relationship''. Proceedings of 2009 INFORMS Marketing Science Conference, Ann Arbor, Michigan, USA;
  • ''The Impact of Customer-Based Brand Equity on Customer Equity: The Case of the Automobile Industry'' . Proceedings of 2009 INFORMS Marketing Science Conference, Ann Arbor, Michigan, USA;
  • ''Customer-Based Brand Equity, Financial Performance and Market Value''. Proceedings of 38th EMAC Conference, Nantes, Frances;
  • ''Modeling Online Social Networks''. Proceedings of 2008 INFORMS Marketing Science Conference, Vancouver, Canada;
  • ''Market-Oriented Design of Digital Product Lines''. Proceedings of 37th EMAC Conference 2008, Brighton, England;
  • ''Mobile Business Through RFID Technology: About The Potential Of RFID Technology For Distributing Free And Paid Content On Mobile Devices In Retail Business''. Proceedings of 12th Americas Conference on Information Systems (AMCIS) 2006, Acapulco, México;
  • ''Adoption and Diffusion of Digital Information Goods: An Empirical Analysis of the German Paid Content Market''. Proceedings of 19th Bled eConference ''eValues'' 2006, Bled, Slovenia;
  • ''About the Importance of Trust and Information Substitutes by Offering Digital Paid Services''. Proceedings of 2006 Hawaii International Conference on System Sciences (HICSS), Poipu, Kauai, Hawaii;
  • ''Impact Of Price And Product Differentation On The Demand For Paid Services on Dating Websites'' . Proceedings of 11th Americas Conference on Information Systems (AMCIS) Omaha 2005, Nebraska;
  • ''Non-linear Pricing of Paid Content Products''. Proceedings of 18th Bled eConference ''eIntegration in Action'' 2005, Bled, Slovenia;
  • ''Empirical Aspects of Content Management''. Proceedings of 3rd Open Source Content Management (OSCOM) Conference 2003, Harvard University, Cambridge, Massachusetts;


MARKET STUDIES

  • Stahl, Florian, Siegel, Fabian and Maass, Wolfgang (2004): "PAID CONTENT - PAID SERVICES: Analysis of the German Market and Success Factors of 280 Business Models"; Netacademy Press, Zürich, Switzerland, 162 pages;


NEWSPAPERS & MAGAZINES
  • Heitmann, Mark, Andreas Herrmann and Florian Stahl (2006): "Digitale Produkte richtig verkaufen" (Selling Digital Products Right); Harvard Business Manager, Aug. 2006;
  • Stahl, Florian and Andreas Herrmann (2005): ''Versionierung digitaler Produkte'', WiSt Wirtschaftswissenschaftliches Studium;
  • Stahl, Florian (2005): "Paid Content - Grosses Geld mit kleinen Beträgen"; c//mag Fachzeitschrift für Informationstechnologie, Sept. 2005;
  • Herrmann, Andreas and Stahl, Florian (2005): "Man(n) flirtet zunehmend digital"; Neue Züricher Zeitung, 20.08.2005;
  • Stahl, Florian (2004): "Enterprise Content Management: Zentrale Bedeutung für den Wissenstransfer"; IT Business 3/2004;
  • Stahl, Florian (2004): "Content Management und Media Asset Management"; IT Director 12/2003;
  • Stahl, Florian (2003): "Dämme gegen die Informationsflut"; Neue Züricher Zeitung, 23.05.2003;
 
Florian Stahl  •  Professor of Marketing  •  University of Mannheim  •  Mannheim Business School
L5-2  •  68161 Mannheim  •  Germany   •   E-mail: florian.stahl@bwl.uni-mannheim.de