Publications

BOOKS

ARTICLES IN REFEREED JOURNALS


CONFERENCE PROCEEDINGS & PRESENTATIONS
  • The Impact of Product-Harm Crises on Customer Acquisition and Retention: The Role of Marketing Instruments, 41th Annual ISMS Marketing Science Conference 2019, Rome, Italy;
  • Optimizing the Composition of Paid Content in a Freemium Model, 41th Annual ISMS Marketing Science Conference 2019, Rome, Italy;
  • Polarized America: Going Beyond Political Partisanship to Preference Partisanship, 41th Annual ISMS Marketing Science Conference 2019, Rome, Italy;
  • Targeting Influence Corridors Š A New Path to Influencers in User-Generated Content Networks, 41th Annual ISMS Marketing Science Conference 2019, Rome, Italy;
  • Polarized America: Going Beyond Political Partisanship to Preference Partisanship, 48th EMAC Conference 2019, Hamburg, Germany;
  • Targeting Influence Corridors Š A New Path to Influencers in User-Generated Content Networks, 48th EMAC Conference 2019, Hamburg, Germany;
  • Optimizing the Composition of Paid Content in a Freemium Model, 40th Annual ISMS Marketing Science Conference 2018, Philadelphia;
  • Putting Brands in Context, 40th Annual ISMS Marketing Science Conference 2018, Philadelphia;
  • Maximizing Customer Lifetime Value through Strategic Channel Management: How to Incentivize Customers to use Apps Versus Websites, 40th Annual ISMS Marketing Science Conference 2018, Philadelphia;
  • Engaging Prospective Influencers Š Uncovering the Effcient Frontier of Engagement Choices when Becoming Influential is a Rare Event, 47th EMAC Conference 2018, Glasgow, UK;
  • Climb or Jump Š Status-Based Seeding in User-Generated Content Networks, 47th EMAC Conference 2018, Glasgow, UK;
  • Putting Brands in Context, 47th EMAC Conference 2018, Glasgow, UK;
  • The Compromise Effect in Post-Purchase Consumption, 2017 Association for Consumer Research (ACR) Conference, San Diego, U.S.;
  • The Pattern of Online Reviews, 39th Annual ISMS Marketing Science Conference 2017, Los Angeles, USA
  • From Zero to Hero - How to Balance Lost Returns and Wasted Investments Using Predictions of Rare Events, 39th Annual ISMS Marketing Science Conference 2017, Los Angeles, USA
  • Climb or Jump - Status-based Seeding in User-generated Content Networks, 39th Annual ISMS Marketing Science Conference 2017, Los Angeles, USA
  • Short- and Long-term Effects of Price Promotions on Consumption, 39th Annual ISMS Marketing Science Conference 2017, Los Angeles, USA
  • Driving Demand By Managing Network Structure And Network Communication, 39th Annual ISMS Marketing Science Conference 2017, Los Angeles, USA
  • Tell Me Who Your Brands Are And I Will Tell You Who You Vote For, 39th Annual ISMS Marketing Science Conference 2017, Los Angeles, USA
  • Time Preferences for Online Subscriptions: The Impact of Framing, Benefits as Price Discounts or Bonus Time, 46th EMAC Conference 2017, Groningen, Netherlands
  • The Compromise Effect In Post-Purchase Consumption Behavior: Evidences From Field Experiments, 46th EMAC Conference 2017, Groningen, Netherlands
  • Time Preferences for Online Subscriptions: The Impact of Framing, Benefits as Price Discounts or Bonus Time, 2016 ACR Conference 2016, Berlin, Germany
  • ''Predicting Consumer-Based Brand Equity with Google Trends''. 13th Marketing Dynamics Conference 2016, University of Hamburg, Hamburg, Germany
  • ''The Pattern of Product Reviews''. 13th Marketing Dynamics Conference 2016, University of Hamburg, Hamburg, Germany
  • ''Climb or Jump: The Impact of Initial Status on the Emergence of Fame''. 2016 INFORMS Marketing Science Conference, Shanghai, China;
  • ''Predicting Consumer-based Brand Equity With Google Trends''. 2016 INFORMS Marketing Science Conference, Shanghai, China;
  • ''Discrepancy between Numerical Rating and Textual Information in Customer Reviews''. 2015 INFORMS Marketing Science Conference, Maryland, U.S.;
  • ''Social Dynamics in Online Product Reviews''. 11th Marketing Dynamics Conference 2014, Stanford University, Las Vegas, U.S.;
  • ''The Impact of Product Recalls on Customer Acquisition and Customer Retention in the U.S. Automobile Industry''. 2014 AMA Winter Marketing Educators Conference, Orlando, Florida, U.S.;
  • ''Intertemporal Trade-Offs Between Price Advantage and Loss of Flexibility in Subscription Contracts''. 10th Marketing Dynamics Conference 2013, The University of North Carolina at Chapel Hill, U.S.;
  • ''Building A Network for Success''. 9th Marketing Dynamics Conference 2012, Tilburg, Netherlands;
  • ''Building A Network for Success''. CKGSB Marketing Research Forum 2012, Beijing, China;
  • ''Corporate Social Media: Which Impact Have Online Conversations On Firms' Blogging Effectiveness?''. Proceedings of 2012 INFORMS Marketing Science Conference, Boston, Massachusetts, USA;
  • ''Networking for Success''. Proceedings of 2012 INFORMS Marketing Science Conference, Boston, Massachusetts, USA;
  • ''Virtual Brand Communities in Online Social Networks: Impact of Brand Perception on Communities' Network Structures''. Proceedings of 41th EMAC Conference 2012, Lisbon,Portugal;
  • ''About the Impact of Recalls on Customer Acquisition and Customer Retention in the Automobile Industry''. Proceedings of 41th EMAC Conference 2012, Lisbon, Portugal;
  • ''Optimal Sampling of Paid Content''. Proceedings of Marketing in Israel 2011, Tel Aviv, Israel;
  • ''The Impact of Brand Equity on the Dynamics of Online Brand Communities''. Proceedings of Marketing Dynamics Conference 2011, Jaipur, India;
  • ''Successful Social Networkers: Impact of Activities and Network Positions''. Proceedings of 2011 INFORMS Marketing Science Conference, Houston, Texas, USA;
  • ''Sampling Paid Content''. Proceedings of 2011 INFORMS Marketing Science Conference, Houston, Texas, USA;
  • ''The Impact of Preannouncements on Customer Retention and Acquisition''. Proceedings of 40th EMAC Conference 2011, Ljubljana, Slovenia;
  • ''From Brand Equity to Customer Lifetime Value''. Proceedings of 2010 INFORMS Marketing Science Conference, Cologne, Germany;
  • ''Strategic Networking for Online Success''. Proceedings of 2010 INFORMS Marketing Science Conference, Cologne, Germany;
  • ''Sampling Information Goods: How Much Should Be Free?''. Proceedings of 2010 INFORMS Marketing Science Conference, Cologne, Germany;
  • ''Subscription Plans and Consumers' Intertemporal Choice''. Proceedings of 2010 INFORMS Marketing Science Conference, Cologne, Germany;
  • ''The Impact Of Consumer Replacement Decisions And Leapfrogging Behavior On The Timing Of New Product Introductions''. Proceedings of 39th EMAC Conference 2010, Copenhagen, Denmark;
  • ''The Impact Of Customer-Based Brand Equity On Customer Acquisition and Retention''. Proceedings of 39th EMAC Conference 2010, Copenhagen, Denmark;
  • ''Price Discounts versus Unit Premiums: Differences in Evaluation Considering Consumers’ Intertemporal Choice''. Proceedings of 39th EMAC Conference 2010, Copenhagen, Denmark;
  • ''About the relationship of personal networks and individual success''. Proceedings of 39th EMAC Conference 2010, Copenhagen, Denmark;
  • ''Customer Lifetime Value Estimation in a Multi-Product Environment''. Proceedings of 39th EMAC Conference 2010, Copenhagen, Denmark;
  • ''Death of a Relationship''. Proceedings of 2009 INFORMS Marketing Science Conference, Ann Arbor, Michigan, USA;
  • ''The Impact of Customer-Based Brand Equity on Customer Equity: The Case of the Automobile Industry'' . Proceedings of 2009 INFORMS Marketing Science Conference, Ann Arbor, Michigan, USA;
  • ''Customer-Based Brand Equity, Financial Performance and Market Value''. Proceedings of 38th EMAC Conference, Nantes, Frances;
  • ''Modeling Online Social Networks''. Proceedings of 2008 INFORMS Marketing Science Conference, Vancouver, Canada;
  • ''Market-Oriented Design of Digital Product Lines''. Proceedings of 37th EMAC Conference 2008, Brighton, England;
  • ''Mobile Business Through RFID Technology: About The Potential Of RFID Technology For Distributing Free And Paid Content On Mobile Devices In Retail Business''. Proceedings of 12th Americas Conference on Information Systems (AMCIS) 2006, Acapulco, México;
  • ''Adoption and Diffusion of Digital Information Goods: An Empirical Analysis of the German Paid Content Market''. Proceedings of 19th Bled eConference ''eValues'' 2006, Bled, Slovenia;
  • ''About the Importance of Trust and Information Substitutes by Offering Digital Paid Services''. Proceedings of 2006 Hawaii International Conference on System Sciences (HICSS), Poipu, Kauai, Hawaii;
  • ''Impact Of Price And Product Differentation On The Demand For Paid Services on Dating Websites'' . Proceedings of 11th Americas Conference on Information Systems (AMCIS) Omaha 2005, Nebraska;
  • ''Non-linear Pricing of Paid Content Products''. Proceedings of 18th Bled eConference ''eIntegration in Action'' 2005, Bled, Slovenia;
  • ''Empirical Aspects of Content Management''. Proceedings of 3rd Open Source Content Management (OSCOM) Conference 2003, Harvard University, Cambridge, Massachusetts;


NEWSPAPERS & MAGAZINES
  • Florian Stahl, Volker Herdtweck and Mark Heitmann (2017): "Awards wenig Wirkung" (Impact of Employer Awards); Harvard Business Manager, May 2017;
  • Florian Stahl (2015): "How Much Does It Cost?", Credit Suisse Bulletin, 1/2015;
  • Heitmann, Mark, Andreas Herrmann and Florian Stahl (2006): "Digitale Produkte richtig verkaufen" (Selling Digital Products Right); Harvard Business Manager, Aug. 2006;
  • Stahl, Florian and Andreas Herrmann (2005): ''Versionierung digitaler Produkte'', WiSt Wirtschaftswissenschaftliches Studium;
  • Stahl, Florian (2005): "Paid Content - Grosses Geld mit kleinen Beträgen"; c//mag Fachzeitschrift für Informationstechnologie, Sept. 2005;
  • Herrmann, Andreas and Stahl, Florian (2005): "Man(n) flirtet zunehmend digital"; Neue Züricher Zeitung, 20.08.2005;
  • Stahl, Florian (2004): "Enterprise Content Management: Zentrale Bedeutung für den Wissenstransfer"; IT Business 3/2004;
  • Stahl, Florian (2004): "Content Management und Media Asset Management"; IT Director 12/2003;
  • Stahl, Florian (2003): "Dämme gegen die Informationsflut"; Neue Züricher Zeitung, 23.05.2003;
 
Florian Stahl  •  Professor of Marketing  •  University of Mannheim  •  Mannheim Business School
L5-2  •  68161 Mannheim  •  Germany   •   E-mail: florian.stahl@uni-mannheim.de