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Publications
BOOKS
ARTICLES IN REFEREED JOURNALS
- Andreas Lanz, Jacob Goldenberg, Daniel Shapira and Florian Stahl (2024): Targeting Nearby Influencers: The Acceleration of Natural Triadic Closure by Leveraging Interconnectors, forthcoming in Journal of Marketing;
- Andreas Lanz, Jacob Goldenberg, Daniel Shapira and Florian Stahl (2024): Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms, forthcoming in Journal of Marketing Research;
- Verena Schoenmueller, Oded Netzer and Florian Stahl (2022): "Polarized America: From Political Polarization to Preference Polarization, in Marketing Science, Vol. 42 (1), 48 - 60;
- Verena Schoenmueller, Oded Netzer and Florian Stahl (2020): "The Polarity of Online Reviews: Prevalence, Drivers and Implications, in Journal of Marketing Research, Vol. LVII, 853-877 ;
- Andreas Lanz, Jacob Goldenberg, Daniel Shapira and Florian Stahl (2019): ''Climb or Jump - Status-Based Seeding in User-Generated Content Networks'', in Journal of Marketing Research, Vol. LVI, 361-378;
- Asim Ansari, Florian Stahl, Mark Heitmann and Lucas Bremer (2018): '''Building a Social Network for Success'', in Journal of Marketing Research, Vol. LV (June 2018), 321 - 338;
- Daniel Halbheer, Florian Stahl, Oded Koenigsberg, and Donald R. Lehmann (2014): ''Choosing a Digital Content Strategy: How Much Should be Free?''. in International Journal of Research in Marketing, Vol. 31 (2), pp. 192 - 206;
- Florian Stahl, Mark Heitmann, Donald R. Lehmann, and Scott A. Neslin (2012): ''The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin'', in Journal of Marketing, Vol. 76 (4), pp. 44-63;
- Asim Ansari, Oded Koenigsberg, and Florian Stahl (2011): ''Modeling Multiple Relationships in Social Networks'', in Journal of Marketing Research, Vol. 48 (4), pp. 713-728;
- Florian Stahl, Andreas Herrmann (2009): ''Versionierung und Preisbündelung bei digitalen Produkten: Welche Formen der Differenzierung erhöhen die Nachfrage und den Umsatz?'' in Die Unternehmung - Swiss journal of business research and practice, Vol. 63 (3);
- Florian Stahl, and Wolfgang Maass (2006): "Adoption and Diffusion in Electronic Markets: An Empirical Analysis of Attributes influencing the Adoption of Paid Content", in Electronic Markets , Vol. 16 (3), pp. 233-244;
- Florian Stahl, Marc-Frederic Schäfer, and Wolfgang Maass (2004): "Strategies for Selling Paid Content on Newspaper and Magazine Web Sites: An Empirical Analysis of Bundling and Splitting of News and Magazine Articles", in International Journal on Media Management Vol. 6 (3), pp. 59-66;
- Florian Stahl, Alfred Stiegelbauer, Rudolf Winter-Ebner, and Josef Zweimüller (2003): Job Creation and Job Destruction in a Regulated Labour Market", Empirica Vol. 30 (2), pp. 127-148. A revised version of the paper is published in CEPR Discussion paper series (paper no. 3497);
CONFERENCE PROCEEDINGS & PRESENTATIONS
- The Impact of Product-Harm Crises on Customer Acquisition and Retention: The Role of Marketing Instruments, 41th Annual ISMS Marketing Science Conference 2019, Rome, Italy;
- Optimizing the Composition of Paid Content in a Freemium Model, 41th Annual ISMS Marketing Science Conference 2019, Rome, Italy;
- Polarized America: Going Beyond Political Partisanship to Preference Partisanship, 41th Annual ISMS Marketing Science Conference 2019, Rome, Italy;
- Targeting Influence Corridors Š A New Path to Influencers in User-Generated Content Networks, 41th Annual ISMS Marketing Science Conference 2019, Rome, Italy;
- Polarized America: Going Beyond Political Partisanship to Preference Partisanship, 48th EMAC Conference 2019, Hamburg, Germany;
- Targeting Influence Corridors Š A New Path to Influencers in User-Generated Content Networks, 48th EMAC Conference 2019, Hamburg, Germany;
- Optimizing the Composition of Paid Content in a Freemium Model, 40th Annual ISMS Marketing Science Conference 2018, Philadelphia;
- Putting Brands in Context, 40th Annual ISMS Marketing Science Conference 2018, Philadelphia;
- Maximizing Customer Lifetime Value through Strategic Channel Management: How to Incentivize Customers to use Apps Versus Websites, 40th Annual ISMS Marketing Science Conference 2018, Philadelphia;
- Engaging Prospective Influencers Š Uncovering the Effcient Frontier of Engagement Choices when Becoming Influential is a Rare Event, 47th EMAC Conference 2018, Glasgow, UK;
- Climb or Jump Š Status-Based Seeding in User-Generated Content Networks, 47th EMAC Conference 2018, Glasgow, UK;
- Putting Brands in Context, 47th EMAC Conference 2018, Glasgow, UK;
- The Compromise Effect in Post-Purchase Consumption, 2017 Association for Consumer Research (ACR) Conference, San Diego, U.S.;
- The Pattern of Online Reviews, 39th Annual ISMS Marketing Science Conference 2017, Los Angeles, USA
- From Zero to Hero - How to Balance Lost Returns and Wasted Investments Using Predictions of Rare Events, 39th Annual ISMS Marketing Science Conference 2017, Los Angeles, USA
- Climb or Jump - Status-based Seeding in User-generated Content Networks, 39th Annual ISMS Marketing Science Conference 2017, Los Angeles, USA
- Short- and Long-term Effects of Price Promotions on Consumption, 39th Annual ISMS Marketing Science Conference 2017, Los Angeles, USA
- Driving Demand By Managing Network Structure And Network Communication, 39th Annual ISMS Marketing Science Conference 2017, Los Angeles, USA
- Tell Me Who Your Brands Are And I Will Tell You Who You Vote For, 39th Annual ISMS Marketing Science Conference 2017, Los Angeles, USA
- Time Preferences for Online Subscriptions: The Impact of Framing, Benefits as Price Discounts or Bonus Time, 46th EMAC Conference 2017, Groningen, Netherlands
- The Compromise Effect In Post-Purchase Consumption Behavior: Evidences From Field Experiments, 46th EMAC Conference 2017, Groningen, Netherlands
- Time Preferences for Online Subscriptions: The Impact of Framing, Benefits as Price Discounts or Bonus Time, 2016 ACR Conference 2016, Berlin, Germany
- ''Predicting Consumer-Based Brand Equity with Google Trends''. 13th Marketing Dynamics Conference 2016, University of Hamburg, Hamburg, Germany
- ''The Pattern of Product Reviews''. 13th Marketing Dynamics Conference 2016, University of Hamburg, Hamburg, Germany
- ''Climb or Jump: The Impact of Initial Status on the Emergence of Fame''. 2016 INFORMS Marketing Science Conference, Shanghai, China;
- ''Predicting Consumer-based Brand Equity With Google Trends''. 2016 INFORMS Marketing Science Conference, Shanghai, China;
- ''Discrepancy between Numerical Rating and Textual Information in Customer Reviews''. 2015 INFORMS Marketing Science Conference, Maryland, U.S.;
- ''Social Dynamics in Online Product Reviews''. 11th Marketing Dynamics Conference 2014, Stanford University, Las Vegas, U.S.;
- ''The Impact of Product Recalls on Customer Acquisition and Customer Retention in the U.S. Automobile Industry''. 2014 AMA Winter Marketing Educators Conference, Orlando, Florida, U.S.;
- ''Intertemporal Trade-Offs Between Price Advantage and Loss of Flexibility in Subscription Contracts''. 10th Marketing Dynamics Conference 2013, The University of North Carolina at Chapel Hill, U.S.;
- ''Building A Network for Success''. 9th Marketing Dynamics Conference 2012, Tilburg, Netherlands;
- ''Building A Network for Success''. CKGSB Marketing Research Forum 2012, Beijing, China;
- ''Corporate Social Media: Which Impact Have Online Conversations On Firms' Blogging Effectiveness?''. Proceedings of 2012 INFORMS Marketing Science Conference, Boston, Massachusetts, USA;
- ''Networking for Success''. Proceedings of 2012 INFORMS Marketing Science Conference, Boston, Massachusetts, USA;
- ''Virtual Brand Communities in Online Social Networks: Impact of Brand Perception on Communities' Network Structures''. Proceedings of 41th EMAC Conference 2012, Lisbon,Portugal;
- ''About the Impact of Recalls on Customer Acquisition and Customer Retention in the Automobile Industry''. Proceedings of 41th EMAC Conference 2012, Lisbon, Portugal;
- ''Optimal Sampling of Paid Content''. Proceedings of Marketing in Israel 2011, Tel Aviv, Israel;
- ''The Impact of Brand Equity on the Dynamics of Online Brand Communities''. Proceedings of Marketing Dynamics Conference 2011, Jaipur, India;
- ''Successful Social Networkers: Impact of Activities and Network Positions''. Proceedings of 2011 INFORMS Marketing Science Conference, Houston, Texas, USA;
- ''Sampling Paid Content''. Proceedings of 2011 INFORMS Marketing Science Conference, Houston, Texas, USA;
- ''The Impact of Preannouncements on Customer Retention and Acquisition''. Proceedings of 40th EMAC Conference 2011, Ljubljana, Slovenia;
- ''From Brand Equity to Customer Lifetime Value''. Proceedings of 2010 INFORMS Marketing Science Conference, Cologne, Germany;
- ''Strategic Networking for Online Success''. Proceedings of 2010 INFORMS Marketing Science Conference, Cologne, Germany;
- ''Sampling Information Goods: How Much Should Be Free?''. Proceedings of 2010 INFORMS Marketing Science Conference, Cologne, Germany;
- ''Subscription Plans and Consumers' Intertemporal Choice''. Proceedings of 2010 INFORMS Marketing Science Conference, Cologne, Germany;
- ''The Impact Of Consumer Replacement Decisions And Leapfrogging Behavior On The Timing Of New Product Introductions''. Proceedings of 39th EMAC Conference 2010, Copenhagen, Denmark;
- ''The Impact Of Customer-Based Brand Equity On Customer Acquisition and Retention''. Proceedings of 39th EMAC Conference 2010, Copenhagen, Denmark;
- ''Price Discounts versus Unit Premiums: Differences in Evaluation Considering Consumers’ Intertemporal Choice''. Proceedings of 39th EMAC Conference 2010, Copenhagen, Denmark;
- ''About the relationship of personal networks and individual success''. Proceedings of 39th EMAC Conference 2010, Copenhagen, Denmark;
- ''Customer Lifetime Value Estimation in a Multi-Product Environment''. Proceedings of 39th EMAC Conference 2010, Copenhagen, Denmark;
- ''Death of a Relationship''. Proceedings of 2009 INFORMS Marketing Science Conference, Ann Arbor, Michigan, USA;
- ''The Impact of Customer-Based Brand Equity on Customer Equity: The Case of the Automobile Industry'' . Proceedings of 2009 INFORMS Marketing Science Conference, Ann Arbor, Michigan, USA;
- ''Customer-Based Brand Equity, Financial Performance and Market Value''. Proceedings of 38th EMAC Conference, Nantes, Frances;
- ''Modeling Online Social Networks''. Proceedings of 2008 INFORMS Marketing Science Conference, Vancouver, Canada;
- ''Market-Oriented Design of Digital Product Lines''. Proceedings of 37th EMAC Conference 2008, Brighton, England;
- ''Mobile Business Through RFID Technology: About The Potential Of RFID Technology For Distributing Free And Paid Content On Mobile Devices In Retail Business''. Proceedings of 12th Americas Conference on Information Systems (AMCIS) 2006, Acapulco, México;
- ''Adoption and Diffusion of Digital Information Goods: An Empirical Analysis of the German Paid Content Market''. Proceedings of 19th Bled eConference ''eValues'' 2006, Bled, Slovenia;
- ''About the Importance of Trust and Information Substitutes by Offering Digital Paid Services''. Proceedings of 2006 Hawaii International Conference on System Sciences (HICSS), Poipu, Kauai, Hawaii;
- ''Impact Of Price And Product Differentation On The Demand For Paid Services on Dating Websites'' . Proceedings of 11th Americas Conference on Information Systems (AMCIS) Omaha 2005, Nebraska;
- ''Non-linear Pricing of Paid Content Products''. Proceedings of 18th Bled eConference ''eIntegration in Action'' 2005, Bled, Slovenia;
- ''Empirical Aspects of Content Management''. Proceedings of 3rd Open Source Content Management (OSCOM) Conference 2003, Harvard University, Cambridge, Massachusetts;
NEWSPAPERS & MAGAZINES
- Florian Stahl, Volker Herdtweck and Mark Heitmann (2017): "Awards wenig Wirkung" (Impact of Employer Awards); Harvard Business Manager, May 2017;
- Florian Stahl (2015): "How Much Does It Cost?", Credit Suisse Bulletin, 1/2015;
- Heitmann, Mark, Andreas Herrmann and Florian Stahl (2006): "Digitale Produkte richtig verkaufen" (Selling Digital Products Right); Harvard Business Manager, Aug. 2006;
- Stahl, Florian and Andreas Herrmann (2005): ''Versionierung digitaler Produkte'', WiSt Wirtschaftswissenschaftliches Studium;
- Stahl, Florian (2005): "Paid Content - Grosses Geld mit kleinen Beträgen"; c//mag Fachzeitschrift für Informationstechnologie, Sept. 2005;
- Herrmann, Andreas and Stahl, Florian (2005): "Man(n) flirtet zunehmend digital"; Neue Züricher Zeitung, 20.08.2005;
- Stahl, Florian (2004): "Enterprise Content Management: Zentrale Bedeutung für den Wissenstransfer"; IT Business 3/2004;
- Stahl, Florian (2004): "Content Management und Media Asset Management"; IT Director 12/2003;
- Stahl, Florian (2003): "Dämme gegen die Informationsflut"; Neue Züricher Zeitung, 23.05.2003;
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